My whole career has been defined by a determination to do what makes sense, not just what makes money. 

In that time I’ve been lucky enough to be involved in some exceptional businesses and have worked with people who are (literally) changing the world. 

I founded the SP Group in 1999, built it to a £100m culture-led business and successfully sold it to St Ives, where I joined their Top 250 PLC board as their CEO. In my time with that team I brought together the culture of 7 individual businesses into 1 single proposition and culture.

I formed the Inspired Thinking Group in 2011 driven by an instinct that the Marketing sector needed to revolutionise.

It needed lifting out of the world of painful administrative and time-wasting processes it had battled with for years and instead, it needed an injection of technology and innovation. 

ITG today is a global business of over 1200 employees globally valued at over £350m, delivering game-changing, award-winning marketing technology and services.

Throughout all of this, I have learnt to trust my instincts. I’ve learnt how critical it is to work with people who challenge my thinking, and I have never been afraid to change my mind.

Because after all no one is always right all of the time.